Standing in front by standing apart
At HOTAI, we believe the key to greatness is having the confidence to stand alone. To research and develop products that are unique, innovative and relevant. To continually learn in order to understand consumer needs, so that we can take a proactive approach to setting trends instead of reacting to market changes. This has been the guiding philosophy of Hotai`s chairman , Hung Chin-Shui, who has steered Hotai for the last 36years. Stated simply, Hotai`s mission is to always lead, never follow, through creation of unique products and technology that consumers want, today and tomorrow.
Building a future based on knowledge
To achieve the goals set by Huang chin-shui, Hotai follows the principle it has termed the Zero Base effect. The Zero Base Effect`s basic principle is the belief that new products are the result of new thinking. Only by beginning each project with fresh approaches taken from diverse disciplines can truly unique, trend-setting i...
