Industry Activities
Ample Long’s Well-known “Rivets, Semi-tubular Rivets, Hollow Rivets, and Drive Rivets” Show High Export Record
by Tanya Shih, Fastener World Inc.
Having witnessed the 1st wave of generational shift in Taiwanese fastener industry, Ample Long Industry Co., Ltd has had more than 30 years of experience in the manufacturing technology. The rivets, hollow rivets, semi-tubular rivets, drive rivets, male female screws, shoulder rivets, and buttons are sold worldwide with the aid of its professional sales marketing team. It has not only won orders from Europe and USA, but also increased the proportion of products sold to emerging markets such as Brazil, Indonesia, the Middle East, and China.
As of now, Ample Long has 60 sets of manufacturing equipment and 6 sets of continuous mold multi-station automation facilities mainly used for manufacturing screws under sizes of M10. Production can reach nearly 80 million pieces per month and products can be made of copper, brass, aluminum, iron, and stainless steel wire as per customer’s drawing. Most products are for machinery, leather, (hand) tool machine applications.
Sam Wu, the 2nd generation of division chief good at marketing said, “Before stepping into sales, training in the production lines has to be done first. With such experience, I have a better understanding of the technical ability and quality advantages of the company and also have a better idea of what is worth investing. The addition of continuous mold and multi-station facilities is our focus of preparation for the upcoming competition.” It is not surprising at all that Ample Long have shown such stable growth and it also plans to expand the current factory by the yearend of 2015 and will purchase 4 sets of multi-station facilities in order to increase the capacity next year.
“Upgraded equipment enables us to overcome higher technical level and produce screws that need more complex processes. We have the optimal R&D ability for products and can provide OEM and ODM service,” added Wu. Speaking of the market, Wu said, “Ample Long cooperates with local importers and exporters for its domestic and foreign sales. As a result, we focus more on increasing our brand awareness as the current marketing strategy and may also widen our market deployment through cooperating with local sales agents.”
This interview reveals the reasons that Ample Long could keep growing and we see its vertical and horizontal expansion in its product range and markets. It is widely believed that after the capacity is increased, the market share of Ample Long’s products will further increase.
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